AirArt Eyewear was created with one fundamental goal in mind: to contribute to the international spread of French creativity, know-how, and luxury.

The men’s segment is an opportunity to develop a value strategy in the optical market. More loyal, less sensitive to fashion effects but driven by technology and know-how, men spend 35% more than women on personal luxury products. They generate 2x more growth than women in the luxury sectors (sources: Euromonitor for Vogue, Institut Français de la Mode, Shullman Research Center).