De Rigo REM announces the appointment of Tatiana De Arruda Penteado as the new Senior Creative Director. In this elevated role, Penteado will report to De Rigo REM’s VP of Business Development, Jim Sepanek and will lend her international experience to enhance the strategic direction of design and product as well as contribute to all creative aspects for the company going forward.

Penteado will oversee the development for all of REM’s licensed collections in the US – including Converse, John Varvatos, Lucky Brand and Jones New York. Working closely with the creative and product departments both locally as well as internationally, she will intertwine her artistic lens with the DNA of each individual brand to deliver innovative product with a strong attention to detail. As a seasoned designer, Penteado will also add her unique capabilities in CAD and technical product drawing to help improve the speed and efficiency of the overall product cycle in-house.