The International Opticians Association (IOA) has opened entries for the Silmo IOA International Optician of the Year Award. This innovative award, first given in 2018, recognizes the importance of the optician in the optical business and their role in the choice of optimum products for their clientele.

The International Opticians Association (IOA) is an international body dedicated to the enhancement and development of the profession worldwide. It is a strategic partner with Silmo in the development of the profession worldwide.

Fiona Anderson, IOA President says, “We are looking forward to reading entries from outstanding opticians from around the world, and are thrilled to be returning to Silmo in September to announce the winner.”

As well as being able to demonstrate that they are a qualified dispensing optician in the country where they practice, the winner of this award will display the following attributes:

• Professionalism – the client is at the heart of their business and receives excellent care.
• Excellent communication skills – both personally and via social media.
• Entrepreneurial spirit – with solid business acumen highlighted through the success of their enterprise.
• Innovation – within their business model/product offer/shop design.
• Specialization – with a reputation in a specific branch of optics.
• Creativity – both in the products they offer and the way they practice.
• Engagement – with the profession, the community, charitable endeavors, and industry.
• Advocacy – championing the profession of dispensing.