Hans Anders and PTTRNS.ai introduce a new online application in the optics market that uses a self-learning algorithm to give personal online eyewear advice based on a facial characteristics analysis. The advanced AI tool STYLE PTTRNS, developed by Dutch startup PTTRNS.ai, was launched in the Dutch market by Hans Anders on July 15th.

Online research, in-store purchase

To help the customer with the challenge of selecting the perfect pair of glasses, Hans Anders integrates the innovative application on their website as part of the total customer experience. Bram Bruijns, Director of Digital & Innovation at Hans Anders, indicates that this is a logical step for Hans Anders in improving the User Experience: “If you enter a spectacle store and there is no one to help you, there is a great chance you will be inclined to leave. This also applies to an online visit. The ROPO effect (Research Online, Purchase Offline) of our website is strong, but we also see that people orient themselves online and, in the end, do not visibly take action. To create an optimal user experience, we also want to offer our customers online some of the advice they receive in our stores and thus help them better with the orientation process.” According to Bruijns, this is part of Hans Anders’ omnichannel strategy, which puts the customer journey first and offers customer value whenever the customer needs help and advice, both online and physically in the store.