Colored metal has always been part of JF Rey‘s story, part of his DNA. Explored in compositions that are always surprisingly inventive, the metal tells an idea, a story that sets collections apart season after season and allows Jean-François Rey to express the full extent of his know-how. Each collection is the opportunity for a new artistic experimentation, a new challenge that is more a pleasure than a creative or technical challenge. Keeping the imagination alive and taking everyone by surprise is the goal he achieves in particular through the use of bold colors and incredibly architectural constructions. An easily identifiable graphic power and visual strength come from the collection while challenging and characterizing the minimalist spirit of the frames. His very personal way of shaping metal, of structuring lines, imagining volumes or balancing colors opens up new perspectives in creation and allows the designer to offer innovative and modern alternatives, always featured into a great stylistic perfection.

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