In the spirit of ‘Ohana, compassion and community unity, cornerstones of the Hawaiian culture, Kering Eyewear, the proud owner of Maui Jim, is extending its heartfelt support and spreading Aloha to the Hawaiian island of Maui in the aftermath of the devastating wildfires that have struck the town of Lahaina, where the Maui Jim local store and office stand.

Kering Eyewear and Maui Jim are committed to the well-being of the Hawaiian community and are making a donation to the Hawaii Community Foundation’s Maui Strong Fund, as an immediate contribution to assist those affected by this unfortunate disaster and support in the rebuilding efforts of those impacted by the wildfires.

Roberto Vedovotto, President and CEO of Kering Eyewear declared: “We are devastated to see the destruction of Lahaina, our home on Maui, and for those who have tragically been affected or displaced by the fires. We are remaining close to the situation to provide support and resources to those in need”.

Kering Eyewear and Maui Jim stand in solidarity with the victims and their families, being shoulder-to-shoulder with all the Hawaiian people, determined to help restore and uplift the beautiful island of Maui.