Just as the DACH (Germany, Austria, and Switzerland) region has become established as Europe’s most important region for the optical market, the leading trade show in the midst of this strong market, opti, is benefiting from the developments and has in addition to that long been tapping into international potential. The German market, in particular, plays a leading role in the optical industry and thus also for opticians and optometrists from both Germany and abroad. Right at the start of each year, opti provides a boost for the industry and contributes to its success. opti’s effect extends far beyond DACH. It has become an established meeting place for the international scene for many years.