Returning to London’s ExCeL 24 – 26 February 2024 for the 10th edition of 100% Optical, the organizers of the UK’s largest optical exhibition, have announced that visitor registration is now live.

100% Optical is Europe’s fastest-growing optical event which attracts over 10,000 optical professionals from across the globe. Bringing together optometrists, ophthalmologists dispensing opticians, distributors, and wholesalers, this is a must-attend event for all in the optical industry.

The show is free to attend and features over 200 well-known and independent eyewear brands, a world-class education program, a unique area for makers and crafters, a dispensing workshop, a lineup of key industry speakers, and The Studio, an ultra-cool industrial space. The show also boasts the highly anticipated Love Eyewear Awards and daily live catwalk shows.

Backed by the industry’s leading professional organizations, including AOP, ABDO, OSA, and AIO, the show is set to be the biggest yet and has also secured sponsorship from the likes of Specsavers, Coopervision, Johnson & Johnson, Haag-Streit UK, Carl Zeiss, Spa Medica, Olleyes and Nikon for its 2024 exhibition.

To register and for more information about 100% Optical visit, click here.

For further updates and announcements in the build-up to the 2024 show, visit @100optical #100optical on social media or stay tuned here.

About 100% Optical

100% Optical is the largest optical event in the UK, bringing together 10,000 professionals to learn, network, and discover the latest products, technologies, and solutions on an international stage.

The tenth edition of the show will deliver even more international brands across Eyewear, Equipment, Lenses, Business Services, and Audiology.