Startup eyewear manufacturer Vontélle, LLC is launching a unique brand into the luxury eyewear space, offering awe-striking, ethnic patterns reflecting African, Caribbean, and Latin cultures.

Vontélle is planning to launch later this month. Co-Founder Nancey Harris says, “Our eyewear is original, authentic, distinctive, and invites a conversation. Vontélle will add a cultural richness to the marketplace.” Moreover, she stated that the tightly competitive industry lacks African American ownership and strong presence. Vision care is a multi-billion-dollar market in the United States, of which, African-Americans receive less than $3 million dollars annually. “We are under-represented and under-served in this industry,” she says, “Through social media, African-Americans have brokered a seat at the table and are demanding that brands and marketers speak to us in ways that resonate culturally and experientially.”