Yniq Eyewear (Spoxury TR Group AB) announces that it has selected the Vail Valley as its North American home and Progression Brands Group (PBG) as its North American Operating Partner.

Yniq’s decision to partner with PBG and call the Vail Valley home comes at a time when being close to the retailer and consumer is most important. In its capacity as North American operating partner, PBG will focus on further expanding the retail network, enhance the level of customer service and support the brand provides, while elevating Yniq’s online and direct to consumer experience. With a team and showroom in the Vail Valley, PBG can react in real time to the needs and demands of both the brands retail partners and consumers.