The Chicago Bulls and Zenni Optical today announced a five-year partnership that makes the leading online eyewear company the first-ever jersey patch sponsor and the Official Eyewear Partner of the Bulls. The deal includes various marketing elements, community initiatives, digital assets, and in-arena signage and activations.

Zenni helped pioneer the online eyewear business in 2003 to make premium eyewear affordable and accessible to everyone. Zenni offers men, women, and children the freedom to express their personal style and individuality through high-quality prescription glasses and sunglasses while redefining the pricing model. ith an average price of $40 for its curated collections and thousands of frames, Zenni has sold nearly 25 million pairs of glasses since its founding.