In order to assist visitors and exhibitors from the United States to visit MIDO 2024, special discounts on flight rates in economy, premium economy, and business class, including baggage, 3 nights in 4*-5* hotels are now available.

To find out the best solution for your trip to MIDO: https://www.mido.com/en/accommodation. For further info, please send an email to the following address: mido@micodmc.it.

The largest and most international eyewear show, set to take place on February 3rd to 5th 2024 at Fiera Milano (Strada Statale del Sempione 28 – Rho), in a setting where deals are made and sales closed, MIDO is where the world of optics meets.

The whole MIDO team is working to build the new edition and to surprise its exhibitors and visitors with novelties, of all kinds: in addition to travel packages, new communication tools, new topics for the Otticlub’s program, influencers’ engagement are just some of the many new features. In June, MIDO introduced ‘Spheres’, the new communication campaign created with artificial intelligence, combining human creativity with the innovative power of Artificial Intelligence, the first trade show campaign to be developed with this technology.

In addition to its technological and digital soul, MIDO, as a major international event, feels a high responsibility in terms of its impact on the environment, sharing the path towards ISO 20121:2012 certification, which attests to the sustainable management of large events.